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The Empire Strikes Back!

'With no money made from selling records, it has to come through touring...'

Words by Cecilie Kaasgard

 

We all know what it’s like. The winter is slowly melting outside,  the  birds come out, the sun may even be shining.. And all the festivals start to announce their lineups. And every band on the planet seems to suddenly be going on tour over the summer. And you start wondering, hoping, and calculating how much it would actually cost you to go to all these gigs. And realise it’s much more than you paid, last year, and the year before, and the year before…

 


Everyone knows the record industry is declining. Not the music industry - they just don’t sell cds anymore, and the electronics companies are starting to shut down their productions of CD players. There are no record deals sold anymore - a deal today gives you an album produced to advertise your live shows.

 

With no money to gain from selling records, the money has to come in through live gigs. This means that the bands demand more money for the shows they play - a difference that has to be paid by us, the fans.

 


Taking major festivals, let’s say Glastonbury,  the prices for a ticket for the whole festival has gone up with nearly 50% in the last five years, from the 2004 ticket price of £112 to the price of 2009, £175. Denmark’s Roskilde Festival have been turning against the current development which had already forced the prices up with nearly 25% in the previous 3 years have decided to lower the ticket price with £10 compared to last year’s price of 1785DKK , putting the price back to 1675 DKK,. Probably an obvious decision following a couple of years of not being sold out after the very rainy 2007. A year where the rumour ran that, “next year they’ll charge us more and spend the money on better toilets in stead of headliners…” Whether that happened or not the ticket prices did go up with an additional £20 for the next year’s festival.

 


Normal gigs also suffer from higher ticket prices, and I think soon the audiences will start demanding to see some of that money return to us. It’s very small favours we’re after. Heating in the winter would be a good place to start.. Not even happy rockers OK Go! could heat up the Shepherd’s Bush Empire in the snow. And a couple of heating lamps on the walls outside for die hard fans would be appreciated all around.

 


So, all that’s left to do now is recalculate and once again discover that you just can’t afford to go to all the great gigs and festivals out there. And then comes the hard job of choosing, or selling all your belongings and/or your body…

Comments

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  • Aimee

    15-Feb-2010

    Aimee

    Completely agree. When it was announced that U2 were touring last year and that they were reducing ticket prices to supposedly an 'affordable price' i thought great i'm going. £75 a ticket it cost, how is that making it affordable? I went as it was U2 and they were at Wembley Arena but still. Same for festivals, the prices are ridiculous. Reading festival is a joke couldnt afford the weekend ticket so had to chose the best day and get a day ticket instead. Like you said you either go without eating for a week so you can afford a ticket or you just sit at home sulking that you're not there at that festival.

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