Prepare for the arrival of a new British singing sensation.....or maybe not.



Don't know if you have came across it but the name Pixie Lott is being bandied about a lot lately. The BBC and 4music are amongst the media outlets that are contributing to the recent publicity blaze surrounding the seventeen year old from Kent, whose debut single 'Mama Dou' , is out soon.

My first impressions of the music video is that it is a Britney Spears clone (girls sat about in locker rooms) with a track which sounds like an Amy Winehouse single remixed by Claires Accessoruies.

Pixie's marketing company have pulled out all the stops that are usual of today's hi-tech 21st century marketing campaigns. You can check out Pixie at Bebo, Myspace, Facebook and YouTube. There's even a Wikipedia profile which has been created by one devout fan (Or maybe someone from her PR team). I myself am looking forward to following her on Twitter and finding out what she thinks of the current volatile situation in Pakistan.

Whilst I understand the need for promotion in today's competitive music industry the tactics that are adopted nowadays seem quite sad. When people are tipped to be the next big thing you have to ask: Who is doing the tipping? Is it respected music journalists or is it the slick marketing campaign that sits behind the artist?



Would you go and watch a movie just because Paul Ross recommended it?

I think not.

Posted In Comment, May 02 2009. Words - Stuart